PRESS RELEASE ISSUED TODAY BY HOME CLEANER MAGAZINE

August 18, 2010
FOR IMMEDIATE RELEASE
Gary Goranson and WorkEnders, Inc Endorses the Verified Home Cleaning Pro Program

Atlanta, GA - Home Cleaner Magazine is pleased to announce that Gary Goranson of WorkEnders has officially endorsed the Verified Home Cleaning Pro program and has signed on as a Program Partner. "Having an endorsement from Gary Goranson is clear indication we are on to something big for the industry. Gary is well known in the professional home cleaning industry as a trail blazer and pioneer. His program, House Cleaning Biz 101 course has help thousands build credible professional companies, we are very excited about this," said Home Cleaner Magazine Founder and Publisher Perry Phillips.

"Most consumers looking to hire someone to clean their homes ask one basic question of the potential provider, "How much do you charge?" While price is obviously a consideration, in the overall scheme of things it is not at the top of the list of criteria which should be considered. The fact is, most householders just don't know what other questions to ask the person or company to whom they're thinking about entrusting their personal property and, ultimately, the well-being of family and pets. While asking for references from some of the prospective provider's other customers can be helpful in determining how satisfied they are with the provider's cleaning, there are other factors which overshadow workmanship issues.

Recently, Home Cleaner Magazine launched a new independent screening program wherein professional house cleaning companies go through an extensive approval process which allows them to qualify as a participant of the Verified Home Cleaning Pro program. Over the course of approximately two weeks, the process includes verification that the provider is currently and properly licensed and insured, including legally required Workers' Compensation Insurance. There is a requirement for the participant to ensure a safe working environment for its workers and to teach and enforce an OSHA-compliant safety program. The process also includes a requirement to provide verifiable customer references. The participant must also commit to a Service Pledge which includes ethical business practices, fair pricing, prompt attention to resolving complaints and a commitment to excellence. The Verified Home Cleaning Pro seal will help identify professionals with whom the public will feel more comfortable hiring, thereby providing a benefit to both participating member companies and consumers alike. I fully endorse the Verified Home Cleaning Pro Program"- Gary Goranson, WorkEnders, Inc.


WorkEnders, Inc., a Boynton Beach, Florida based company which has provided extensive training programs for more than 2,700 cleaning business owners in 55 countries through it's House Cleaning Biz 101 course http://www.housecleaningbiz101.com/. Gary Goranson  is the founder of WorkEnders, Inc. and developer of this one-of-a-kind training program for the residential cleaning industry."


Home Cleaner Magazine is the only publication exclusively for the professional home cleaning industry. Subscribers have access to business building information, industry news, and events. Home Cleaner Magazine is also the only publication for the industry offered in print. For more information visit http://www.homecleanermagazine.com/