Can you build a successful house cleaning business during a recession?

With thousands of business owner clients around the world over the past 7 1/2 years, many of whom keep in touch with me, I get a good pulse on the state of the industry.  Many businesses are susceptible to the swings in the economy and either prosper or suffer accordingly.

When the overall economy is in a downturn, we can't put our heads in the sand.  No business is recession proof -- but, the residential cleaning industry has proven over the past two years to be very recession resistant.  Instead of running for cover, aggressive owners have shown consistantly strong growth in 2010 over 2009.  Some have reported sales increases of $200,000 or more over the previous year to date period.

I thought you might like to hear the logic as to why this is the case so I am sharing the following link on youtube which is also available to visitors to our Web site:

YouTube Video